STRENGTHEN TIES WITH ENTERTAINMENT CONTENT CREATION
NFL legend Roberto Garza visits Mestalla in an international activation
Valencia CF and the Chicago Bears have united for a joint activation between the club and the NFL team. A delegation from the NFL franchise, led by ambassador Roberto Garza, visited Mestalla this past week. Garza is an American football legend with 14 seasons at the elite level to his name, including an appearance at Super Bowl XLI.
He took the Mestalla Forever Tour that more than 80,000 people visit every year, learning about the oldest stadium in LaLiga, and also had the opportunity to meet Valencia CF midfielder Pepelu, as they taught each other the tricks of their respective trades and interacted with club mascot 'AMUNT'.
Valencia CF and the Chicago Bears share elements of their identity such as traditional team colours (white, black and orange) and were founded a little more than a year apart. They took advantage of this opportunity to strengthen ties and record cross-content that will be published on different platforms for a combined audience that exceeds 20 million followers in total.
Valencia, Spain
February, 2024